How Arirang Boosted Online Revenue by 2,600% in One Month with Delivery and Digital Strategy
Launched a creative, data-driven delivery strategy via DoorDash, expanding reach and generating $2.3K in new revenue in 30 days, transforming marketing from awareness-only to direct-to-revenue growth.
Arirang Restaurant, a Korean restaurant located in Columbia, South Carolina, had a local presence but limited growth beyond dine-in customers. With limited visibility online and no delivery setup, they partnered with NowEver Creative to create a digital growth strategy that would make them more discoverable and explore new ways to expand revenue without changing their core operations.
NowEver Creative was brought in to uncover a creative, data-driven strategy to open additional income channels while keeping costs minimal. NowEver Creative’s goal was to increase brand awareness, attract nearby customers, and drive delivery orders through DoorDash and local digital channels.
We began with a Creative Strategy Sprint, analyzing Arirang’s traffic patterns, audience behaviors, and local search visibility.
Through market and keyword analysis, we identified a high delivery search volume for Korean cuisine in the Columbia area. Our team recommended and implemented a DoorDash launch, handling every stage of setup:
Menu optimization for delivery margins and SEO
Professional photography for high-impact listings
Location targeting using delivery-zone data around key ZIP codes (29223, 29206, 29045, 29016, 29205, 29201)
“Now on DoorDash” announcement campaign across social media and community groups
Official launch date: September 27, 2025.
In the first 30 days after launch, DoorDash became a new, profitable sales stream:
$87.40 gross sales within the first three days (Sept 28–30)
$2,369 gross sales in October alone (all new customer sales)
Total of 51 delivery orders with an average order value of $45.36
Top ZIP code 29223 accounted for 14 orders—confirming strong suburban demand
Delivery traffic expanded Arirang’s reach into six nearby ZIP codes within Columbia’s metro area
Month-over-month growth exceeded 2,400 % from September to October
By approaching sales expansion through creative strategy rather than traditional advertising, Arirang unlocked an entirely new revenue channel with measurable ROI in less than one month.
What began as a test of local demand now generates consistent income and visibility among new customers who might never have dined in. The DoorDash initiative transformed Arirang’s marketing from awareness-only to direct-to-revenue strategy, illustrating how NowEver’s creative problem-solving turns opportunity into growth.